The audience that spends the most time with your brand is your employees. That is why you should put Employee Experience Management before Customer Experience Management.
The management struggles with the complexities and rapidly shifting requirements for delivering effective digital CXM Strategy. Here is why!
Retaining current customers is 80% cheaper than buying new ones. Without Customer Retention Management, your company will spend more money!
I always was a data-driven customer/user experience professional, but in Sommer 2018 I subscribed to a Data Science career track at DataCamp. Here is why.