A one-stop guide to hacking your creativity.
The key to creativity isn’t stuffing your head with information but rather learning to collaborate with others.
Creativity is the ability to make surprising links between things that already existed and connect the dots in unexpected ways. Creativity embraces randomness, chance, and serendipity.
In the Conceptual Age, knowledge is passé, but being able to pick up new skills quickly definitely isn’t. As a result, what really sets us apart now isn’t what we know, but rather our ability to learn new skills on the fly. Listening carefully to the people around you, taking note of the things that resonate most with you and trusting your creative instincts.
Boost your creativity by ditching old ideas and getting enough rest and relaxation.
You’re not consciously processing most of the inputs you perceive, that’s why you can’t access the best ideas immediately. It’s important to set time aside for relaxing and goofing around. Those are the moments when you’ll have that flash of inspiration.
Whether it’s flying a kite or simply lounging in a hammock, switching off the prefrontal cortex is the first step to getting creative. Just taking a stroll can get your creative juices flowing. Creativity isn’t the fruit of self-conscious creative activity but rather serendipity.
Stay creative by combining brutal honesty with the values of love and respect.
Say what you really think; being creative is about being brutally honest. Two other core values creatives should take to heart: love and respect. Whether you’re producing brands, products, art installations or movies, nothing will help you reach and move your audience like love and respect.
The final step is to share your insights with someone. Tell them about your experiences. Creativity isn’t necessarily about being original, but it always adds value to things that already exist. It’s also not about exhausting yourself thinking a problem though – it’s simply trusting your instincts and creating the conditions in which inspiration can strike.
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About the book
Creative Superpowers (2018) is a one-stop guide to hacking your creativity, crafted by a crack team of high-flyers who’ve put their own advice into practice. Packed with useful tips and timely insights, this is the matchbox you’ve been looking for to spark those dormant creative fires.
Laura Jordan Bambach is a digital designer and the co-founder of the British feminist organization SheSays. Mark Earls is an award-winning author and sought-after marketing expert. Daniele Fiandaca co-founded the consultancy firm Utopia, a leading authority on unlocking the creative potential of companies. Scott Morrison is a marketing expert specializing in workflow and office atmosphere.