The audience that spends the most time with your brand is your employees. That is why you should put Employee Experience Management before Customer Experience Management.
The management struggles with the complexities and rapidly shifting requirements for delivering effective digital CXM Strategy. Here is why!
Retaining current customers is 80% cheaper than buying new ones. Without Customer Retention Management, your company will spend more money!
According to Google good products now trump fancy marketing strategies and can only be created by skilled employees called smart creatives.