The audience that spends the most time with your brand is your employees. That is why you should put Employee Experience Management before Customer Experience Management.
The management struggles with the complexities and rapidly shifting requirements for delivering effective digital CXM Strategy. Here is why!
The growing demands of a globalized economy mean that companies must participate in mass collaboration or die – easy as this!
Retaining current customers is 80% cheaper than buying new ones. Without Customer Retention Management, your company will spend more money!
I always was a data-driven customer/user experience professional, but in Sommer 2018 I subscribed to a Data Science career track at DataCamp. Here is why.
Volatility, uncertainty, complexity, and ambiguity scares the heck out of lizard brains. The way out? Connected employees!
The basic values of creativity: love and respect. In the conceptual age, nothing will help you more reaching your audience than love and respect!
As we move from the Information Age to the Conceptual Age, Right-Directed Thinking is becoming more and more important. A whole new mind is needed!
According to Google good products now trump fancy marketing strategies and can only be created by skilled employees called smart creatives.
The state of competition in an industry depends on five basic forces and competitive strategies can be broken down into three general types.